For an artist, accepting the business of art is similar to what happens when a wild stallion is captured and thrown in a corral. However much you buck and stamp, you cannot avoid marketing. If you want money for your art, you have to put on a saddle and bridle and ride into town.
This presence of this badge signifies that this business has officially registered with the Art Storefronts Organization and has an established track record of selling art.
It also means that buyers can trust that they are buying from a legitimate business. Art sellers that conduct fraudulent activity or that receive numerous complaints from buyers will have this badge revoked. If you would like to file a complaint about this seller, please do so here.